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When tradespeople become content creators

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Talking Trade host, Andy Willcox, talks to plasterer and content creator Dean (@doyleplastering) about what it’s like to take your trade to social media.

Welcome to Talking Trade- the social live show by On The Tools that covers all the topics that the construction industry really wants to talk about.

We’ve all taken our phones out every now and again to grab a funny video of our mates on site. But now, more and more tradespeople seem to be turning that activity into a habit. Some of them are even turning it into a job.

Talking Trade host, Andy Willcox, talks to plasterer and content creator Dean (@doyleplastering) about what it’s like to take your trade to social media.

Show off your work

“We just make videos of our work and we post it on Instagram. We get a few views and likes…” – Dean

If you’re thinking about posting videos to social, but you’re not sure where to start, don’t worry. You don’t have to come up with something groundbreaking, or Meryl Streep your way through a performance. Sticking with what you know works perfectly when it comes to content creation.

In fact, there are more people out there than you might think who enjoy watching construction videos in their spare time. As of the beginning of April 2022, construction-tagged content has been viewed 21.6 billion times on TikTok alone.

Get more customers

The UK has 9,000 active monthly users on TikTok as of January 2022 (statistica.com), with each user spending an average of 40 minutes on the app at a time (socialfilms.co.uk).

For tradespeople who post content on the platform, these TikTok users are transformed into a potential client base. Just think, you could be advertising your skills to thousands… with just the press of a button.

“People looking for construction work who are using Facebook and Instagram can all see what you’re going to do before they even call you!” – Dean

Change perceptions of construction

“A lot of interaction I get on my videos comes from tradespeople, but then it gets seen by their friends and family and others outside of construction. In every little way, creating content on social gets your name about.” – Dean

Have you ever heard of tradespeople being referred to as ‘cowboy builders’ by the media? Or overheard a comment that women can’t work in construction? There are, unfortunately, stereotypes and negative perceptions about the trade everywhere.

Tradespeople who create content for social media have the opportunity to shape how they’re seen by an entire demographic, by posting the genuine day-to-day experiences of a tradesperson.

Want to watch more Talking Trade? Find the playlist on Facebook here.

Are you a content creator in the Trade? Get in touch with us.

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